TOP NEW MEDIA BUSINESS IDEAS.

  

WRITTEN BY: ODKMEDIABLOG

            The new media industry seems to be one of the most lucrative industry right now and that is why all dick and harry wants to get their own share from it. New media as the name sound is an innovative media companies which came into existence some years ago. In the seventies, sixties and even late eighties, what was invoke was the traditional media which is made up of the newspaper, the radio, the television station, the magazine and the book publishing firms. During this era the traditional media was owned and controlled by the government and some privileged individuals who have the money to afford the huge capital that is required to run these media houses. But as the internet becomes popular and people started appreciating and using it, the new media which is mostly online companies started emerging. As their popularity increases that of the traditional media declines and today the new media is the talk of town and that is why the traditional media are now investing in the new media to avoid losing adverts and revenues to the new media companies.

       There are now many opportunities for people who are creative enough to run their own online media companies. In this article I will be talking about top viable business ideas in the new media industry.

1. SET UP YOUR OWN ONLINE RADIO STATION: you can set up your own online radio station and start streaming your productions and podcasts online. If you are creative talkative you can seize this opportunity to run a business that is not common in Nigeria now. If you don’t like writing you can go into internet radio broadcasting. You can make money through a lot of ways while doing this business which includes; adverts, paid news and sponsored program. You can decide to have a mono program or a multi program. A mono program structure is when you only have only one program running on your online radio station for instance a motivational program, while a multi program structure is when you have different programs running on your online radio program and you have time schedule for each of them.
2. SET UP YOUR ONLINE TV CHANNEL ON YOUTUBE AND BLIP.TV: with YouTube you can run a full fledge online television services. Once you are creative, there is no limitation to how far you can go by creating and sharing your videos online or even streaming them online. Even if you are an online journalist I will advise you to make sure you have your own video channel to also report your news visually. As it is in the online radio broadcast you can decide to either run a mono or multi program structure but I will advise you to start with mono program structure if you are operating on a low capacity and limited funding.
3. RUN YOUR OWN E-ZINE: E-zine simply means electronic magazine. Running a magazine is not an easy business, it is very hectic especially when you don’t have the needed human resources that can facilitate your productivity, but if you are determined you can do it. To run an electronic magazine production business you have to get the at least a certain number of subscribers who are willing to get your magazine or you will build an eCommerce website and integrate a payment gateway through which people can pay online and download your magazine. You can just chose a particular sector and stick to it or you can equally produce a general interest magazine, all depends on your resources and the man power.
4. SET UP AN ONLINE ADVERTISEMENT AGENCY: business we have today are now trooping to the online community to advertise their products, you can seize this opportunity to help companies advertise their products and services online. All you have to do is to go to the popular websites, blogs or social media with a good traffic and book a space, then reach out to companies and businesses and then have their products and services advertised on the spaces you have booked.

Setting up a new media company can be very tough and intimidating sometimes but the reward, fame and profits that comes from it is overwhelming. I assure you that this is a business you will establish today and start making a lot of money, in fact it is the business that is on board today.